Seiko Watch 5 Sports Steet Style Camouflage SRPJ37K1. Seiko 5 Sports ‘Camouflage’ Street Style First released in the 90s, the SKX Seiko 5 Sports watches were a modernised version of the classics – updating the reliability and durability of the 1960s originals. This “camouflage” green dial takes inspiration from today’s street fashion enthusiasts and features a pressed camouflage pattern. The dial has a richer texture and a changing impression, visible from different angles thanks to a pressed pattern-not a printed one. The watch is fitted with a black nylon strap to enhance the camouflage street style aesthetic. Seiko 5 Sports is known for over fifty years of reliability, durability, performance and value. ”5” represents the original five key features of every Seiko 5 still present today: Automatic movement, Day-date display, Water Resistance, Recessed crown and Durable case and bracelet. Seiko 5 Sports “Camouflage” Street Style Add dial design with “Camouflarge” which attaract street fashion enthusiasts. Target segment: Millennials who like products with stories to tell, as well as the former Seiko 5 and current 5 Sports fans. Purpose of launching/ Market trend: Add dial design with “Camouflarge” which attaract street fashion enthusiasts. – These must fit with our target audience. Sales point / Development story: – Introduce SKX design with a camouflage design which is now one of standard for street fashion clothings and items. – Special dial finish for Holigome edition. Camouflage design by pressed pattern, not print, so that the impression changes when you see from different angles, giving the dial a richer texture. – Yuto Horigome Limited Edition has his signature printed on the case back. ※Limited quantity TBD.
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